Executive Summary – Start with Why by Simon Sinek
Every month I try and read 2-3 books with a focus on leadership, professional development, and philosophy. The problem is five or six months down the line I’d often forget what book I read and also forget the main points from the book. Writing notes in the margin worked for a while but it was quite a pain to go through all my books and look for notes. Writing notes on the back page of the book worked great but if I gave the book away I lost the notes. I finally started writing all my notes in a moleskin journal, snapping a picture or typing them on a 1-page PDF to share on DODReads.
This process morphed into the creation of professional Executive Summaries which I’m happy to share below. If you would like to join me and share your own executive summary please follow the guidance here.
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Answering they 1 WHY Question also answers 1000 other WHAT questions
Talk about your WHY and prove it with WHAT you do
WHY: What is our purpose cause and belief? Why do we exist? Why do we get out of bed? Why should anyone care?
Good leaders give a purpose that has little to do with external incentive to be gained.
Repeat Business VS Loyalty
Repeat business = multiple business transactions
Loyalty= turning down a better price/ product to do business with you
Trust emerges when we believe others are driven by things other than self gain
People don’t by WHAT they buy WHY
If you are a reader or author and would like to publish a high quality executive summary from your personal reading list or military reading list that you would like published on DODReads.com please use this template. I will be happy to include your notes, a short bio, picture, and links to your website or socials.
