The authors explain the importance of collecting and analyzing the right data based on a measure of success. There is a need for both hard and soft data. These measures only highlight what matters to success—converting intangibles and soft data to monetary impact. People must score their projects by using fully loaded, conservative, believable, money quantities only. The bottom line is the only thing that is convincing and universally understood. This fully loaded concept requires accounting for everything that goes in and everything that goes out. If one is going to spend time, money, blood, sweat, or tears, it is essential to count the cost, know what success means, and what the true result is. In the end, it is imperative to show the value of key contributors and decision makers.